In a World ruled by mass production, more and more individuals are looking to purchase one of a kind, premium, luxurious and carefully crafted products of all sorts. In the food industry, this is not always as easy to achieve. Most foods nowadays are mass produced, heavily processed, injected with additives and tasteless. Dough & Co.’s premium cookies, however, change the game.
But what if I told you that there are still better options out there. You just have to know what to look for. In a World of processed candy bars, dry chocolate chip cookies and endless expiration dates, Dough & Co. makes a difference.
Not All Cookies Are Created Equal to Premium Cookies
Mass produced cookies are made in very large quantities, which takes away the opportunity for incorporating quality ingredients, unique tastes and personalization, which premium cookies do have. Since the products are mass produced and large quantities become available at a time, companies add high amounts of additives and preservatives to create a certain colour and to achieve a longer expiration date. Production facilities are automated and there is little to no personal touch involved. Machines run the show.
How do you recognize mass produced cookies? Well, take a look at the expiration date. Is it far away? Then the cookies are likely mass produced. You can also check the ingredients and the manufacturer on the back of the packaging, to see who you are buying from and what exactly you will be consuming.
At Dough & Co., smaller batches are created at a time, because we want to slowly knead and incorporate the right ingredients. We also have to produce lower quantities at a time, because each batch needs to be tested to make sure it fits our standards perfectly. Little to no preservatives are involved and the ones that are used, contain minimal chemicals to ensure natural and unique taste and flavours, especially during special seasons.
Our production process incorporates true craftmanship and expertise, which is one of the most important pillars of quality cookies. Most importantly, at Dough & Co. we take our time to develop, mix, knead, shape, bake and packaging the right products, because quality will always be worth more than quantity.
The Journey Behind Every Premium Cookie
So where do we get these ingredients? And how do we make sure that they are really high quality? We make sure that our suppliers are Fair Trade certified, sustainable in their harvesting practices and produce quality ingredients from butter, to flour and chocolate – all of our ingredients are of top quality. Our ingredients are tested for quality, consistency and bacteria to make sure only the best ingredients are used.After receiving the right ingredients, our expert bakers combine the ingredients in batches, mix, knead and cut them into the right shapes, after which the cookies are baked in top quality ovens. Learn more about the cookie making process.
The Premium Cookie Taste, Texture and Perfection
We develop collections, flavour combinations and packaging on a weekly basis. For the perfect taste, we combine trends, seasonal influences and timeless classics, as well the perfect, natural ingredients to achieve specific flavours.
Our experts test the flavours before production to make sure that the flavours are desired. If the flavour is not rated well, new batches are made with changes recipes and tested, until the right mix is discovered. We make sure our cookies are baked at the right temperature, that they have the right shape and consistency and that they are cooled properly to ensure the perfect texture. We share those very tips here, so that you can bake as a pro from home.
Read more about the science of baking here.
Why Premium Cookies Must Be Responsible
When we mention premium desserts and experiences, people often associate this solely with quality, packaging and luxury. Premium, however, means superior quality or value. In our World, it is impossible to achieve this without incorporating real sustainability and conscious consumption.
This means ordering the right quantities of raw materials to avoid waste, optimizing production processes to reduce spillage and waste, using wind energy wherever possible to reduce emissions and oil usage and recycling ingredients.
Our products are fair trade and sustainably harvested. Our farmers pay their employees fairly and royally and we conduct inspections to exclude human right violations entirely. At Dough & Co., we value the environment and we take steps to contribute to a better tomorrow wherever we can. Read more about how cookie making can be sustainable.
The Table of Comparison
Need help identifying the perfect cookie? Keep below table close!
| Feature | Premium Cookie | Standard Cookie |
| Ingredients | High-quality | Mass produced |
| Chocolate | Premium chocolate | Standard chocolate |
| Packaging | Luxury packaging | Basic packaging |
| Production | Small batch | Large scale |
| Gifting Suitability | Excellent | Moderate |
Conclusion
A premium experience is not only facilitated by a offering a premium product or service. The full package must be up to par. Without quality, craftmanship, expertise, sustainable practices and real people behind the brand – premium is just a word.
At Dough & Co. we aim to incorporate only the best components, ingredients and processes into our operations in order to provide you with the best, most luxurious experience.
